Global financial services company American Express selected peer-to-peer marketplace Zaarly for a prestigious, future collaboration. The startup presented a winning pitch, delivered by frontman Bo Fishback, at the Ad Age Digital Social Hack competition in San Francisco on Tuesday. Recent Amex partnerships were developed with Foursquare and Facebook.
Zaarly, which launched at the SXSW conference in March, is an addictively popular, buyer-powered service that lets people buy and sell things or services -- on demand, nearby from their iPhone, Android, or on the web.
"You go to Zaarly and say what you want, what you're willing to pay for it, how soon you need it, and it gets broadcast to your local community," explained Fishback, Zaarly's CEO and Co-founder.
Fishback presented on stage at the Yerba Buena Center for Performing Arts with 5 other startups, including want!, hatch’d, voyurl, bre.ad, and Milk.
American Express will dedicate a project team consisting of a lead architect, business systems analyst, and marketing manager to develop the concept collaboration. VP of Global Business and Market Development for Amex, David Wolf, led the competition and judging.
"It sounds like they’ve got a great product and a great value proposition for all of their users and some really interesting things that we can think about doing once you start to think about small merchants on that platform," Wolf announced.
In his presentation, Fishback also said his company wants to make it "dead simple for people to transfer money" to each other, which could make the partnership even more interesting. Wolf's team, which is focused on integrating new media technologies, will prioritize driving the Zaarly concept, but "may have room for another company in our pipeline," he said.
Here is the audio from the Zaarly pitch (ipod compatible download):
Kansas City-based startup Dwolla, won the Ad Age Digital West sister-competition, Mobile Brand Hacks. Eric Johnson, President and Founder of the digital marketing agency Ignited, announced the winner at the end of the conference.
"We thought that all of them did an amazing job. We will probably follow up with many of them," said Johnson. "What Dowalla is doing, we can apply against some of our clients that have retail products." Dwolla and Ignited will work together on a project in the near future. For its win, Dwolla will be rewarded with a project or partnership worth $25,000, either in cash, or combination of cash, office space, and business/creative resources.
Congrats Zaarly and Dwolla!
posted 9/20/2011. 9/21/2011 updates added